Sasha here

Lead design of an internal BI agent that lets teams ask questions in natural language and get fast answers from fragmented company data.

Before, every follow up meant filters, exports, manual stitching, and long waits. The real challenge was not only speed, but making exploration feel trustworthy enough to stay in the flow.

Now people can ask, refine, visualise, and share insights in one place, in under a minute.

I led the product design direction and helped turn promising AI experiments into product flows the team could validate and ship.

Building Omnu, a product for beverage teams working on new drinks, recipes, prep, ingredients, and cost.

The idea has gone through many pivots. What started from a more scientific R&D direction gradually moved closer to the real workflow: creating beverages, comparing coffee profiles, checking compatibility, working with supplier specific ingredients, and understanding how every choice affects both flavor and margin.

We are still shaping the product, but the goal is clear: to make this process feel less scattered and much more usable in everyday work.

I’m building it through research, product thinking, and constant iteration.

Designing a quoting platform for commercial real estate service teams who need to price jobs quickly and accurately.

Before, quoting work was scattered across spreadsheets, manual logic, and fragmented handoffs. The hard part was not only speed, but giving power users flexibility without adding more chaos.

We built a structured workflow around tables, formulas, filtering, and conditional logic, making dense pricing work faster and easier to manage under pressure.

I led design from early concept to MVP, helping turn a tightly scoped internal startup into a product that proved demand and moved forward.

Designing a childcare operating system for owners, teachers, and parents across daily planning, staffing, attendance, and communication.

Before, many centers relied on fragmented routines, manual coordination, and constant guesswork. The challenge was not only supporting different user groups, but making the product genuinely useful for the business behind the care.

We turned that complexity into a connected set of tools across web, mobile, tablet, onboarding, and marketing. The result was a product that made day to day operations clearer and easier to manage.

I was the founding designer, working across product direction, discovery, testing, flows, and early growth.